SeaWorld's Shamu getting a brand overhaul
Posted November 7, 2005, 10:18A |
Contributed by Jeff
SeaWorld's new killer whale show, "Believe," announced last month, is more than another razzle-dazzle live action theme park addition. The show is part of a multimillion-dollar brand overhaul, focused on refreshing the 41-year-old image of Shamu, SeaWorld's signature attraction.
Read more from The Orlando Business Journal.